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Market
Research on the Women's
Automotive and Travel Markets
Women
have become a dominant force in business, automotive purchases, and business travel...and
are surpassing men in the use of the Internet to manage it all.
The
facts are this; women purchase more than 50% of all new vehicles, 48% of all
used vehicles, influence 80% of all sales, comprise 40% of all business travelers,
influence 80% of all luxury and family travel, own 38% of all US businesses contributing
$1.6 trillion to the national economy, and have now reached 59% of all Internet
users. They
also comprise 40% of all business travelers today, up 5000% since 1970. And,
women take more all-female adventure tours than ever before in history spawning
a new sub-travel industry of adventure travel and women-only tours.
Below are reseach-based articles and statistics gleaned from a variety of reputable
research firms that offer facts on women's trends in these four industries.
For
nearly two decades, Road & Travel
Magazine founder and Editor-in-Chief
Courtney Caldwell has been the leading
voice in understanding and promoting
what women want in automobile and
travel products and services. To
review how her experience can benefit
your organization or increase brand
awareness as a spokesperson please
visit her press
kit summary for details. |
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