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Road & Travel Magazine
Website Statistics & Traffic History
Due to the recession, RTM like most publications had a reduction in pageviews. The RTM website has more than 6200 pages of content and currently has an average of 2 million page views per year. However, RTM went through a redesign in 2012 - 2013. Attention is now focused on rebuilding traffic and partnerships.
RTM
is the largest online magazine to target
women consumers with automotive, travel
and personal safety topics. RTM's mission
is to provide content from which the
average consumer can make informed decisions
when in-market for automotive purchases
and travel planning. Details below.
[roadandtravel.com]
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Competition |
| Launched
in 1989 as a print magazine, and subsequently
converted to online in 2000, RTM is
the pioneering magazine to target
women consumers with auto and travel
content. Today, it is the largest
and most comprehensive publication,
either online or in print, to provide
auto and travel content from which
women can make informed decisions
when in-market for car buying or travel
purchases. With more than 6000+ pages
of content , RTM has become recognized
as the leading authority on auto,
travel and personal safety topics
for women and is sourced regularly
by the
industry and
the media.
[Mission]
See traffic history below. |
Demographics
& Demographic Breakdown |
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| Launched
in 1989 as the pioneering publication
to address the women's automotive
market, more than 60% of RTMs traffic
comes from consumers who are in-market
for auto information. Of the 6000+
pages of content in RTM, approximately
50% is dedicated to the automotive
category and 50% focuses on travel.
However, there are many articles that
crossover and/or combine auto and
travel content. The brdige that connects
the automotive and travel categories
is personal safety, the number one
concern women consumers have when
traveling by car or air, espcially
as it relates to visiting other states
or countries. |
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CONTACT
US | 310.322.8000 PT |
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