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Road & Travel Magazine Advertising Overview
RTM's
Mission is to reach a worldwide
audience of women consumers who seek useful information for research
and planning when it comes to their automotive purchases and travel plans. RTM
also serves as a voice for female consumer's needs and concerns.
Summary of Venues:
RTM offers a wide variety of marketing, advertising and promotional activities, which
includes Internet, event marketing, public relations, print and broadcast
media. Categories:
RTM offers 36 categories in which to advertise products and services. This allows
advertisers to select those areas that best complement their marketing initiatives.
Demographics:
RTM targets upscale consumers, with a slant towards women, 29-59, a body of consumers
who comprise 40% of all business travelers, and more than 50% of all new car buyers.
Frequency: RTM publishes weekly, which is supported by a biweekly newsletter
that is sent to approximately 50,000 in-boxes, which include subscribers, industry leaders and media. The goal of the newsletter is to provide a quick and concise overview on what's new in each issue.
Site Promotion: RTM is promoted through online content partnerships, media interviews, newsletter distribution, and cross linking with other sites.
Relationship Marketing:
Automotive & Travel:
RTM strives towards bridging the gap between in-market consumers and marketers.
Emotion drives behavior which results in planning and buying trends. Marketing
and advertising campaigns must establish an emotional connection with the audience
they are targeting in order to have an effective result.
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