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ROAD
& TRAVEL Magazine’s Readers’
Poll Shows
Emotional Connection between Car and Consumer
ROAD
& TRAVEL Magazine conducted an 'emotionally-charged'
readership poll asking consumers how they
felt about their vehicles. The results
were revealed during the 12th annual International
Car of the Year (ICOTY) Awards
held at the MGM
Grand Detroit.
Focusing
on the emotional connection between car
and consumer, the ICOTY Awards honor the
top 10 vehicles in the new model year
with criteria focusing on the emotional
connection between car and consumer rather
than performance and power.
"Cars
reflect many things to their owners from
status symbol to sex symbol," said
Courtney Caldwell, ICOTY founder and producer.
"Each of the 10 ICOTY awards reflects
a particular mindset during purchase or
ownership; celebrating the relationship
consumers have with their cars and how
they make them feel."
In
effort to drive that point home, the emotionally-driven
readership poll focused on the personal
relationship between consumers and their
cars. Over the course of one month, readers
were asked to reveal some of the most
intimate encounters and feelings they
associated with their vehicles.
Though
drivers everywhere depend on their vehicles
to get them to and from places, the bond
often travels deeper, as vehicles become
not only a transportation source but a
source of pride, affection, love and sentiment.
More than 2,200 readers responded to the
online poll, sharing what their vehicles
mean to them.
How
Readers Feel About Their Cars
Talk
to or sing to car —
14 percent
Made
love in backseat — 12 percent
Feel
affection for car — 11 percent
Reflects
image of self — 9 percent
Apply
make-up or shave — 8 percent
Hide
inside for good cry — 8 percent
Long
drive after fight — 8 percent
Given
car pet name — 7 percent
Told
were loved 1st time — 6 percent
Kicked
for breakdown — 5 percent
Hate
car/want new one — 4 percent
Held
a meeting in car — 3 percent
Gotten
engaged in car — 2 percent
Use
to impress people — 2 percent
Conceived
child in car — 1 percent
Learn more about the
ICOTY Awards
Check
out RTM's SEX DRIVE - Invigorate Your
Passion for Power!
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