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Dodge Caravan’s “Rooms”
Wins
4th Annual HEARTSTRING Recipient
.jpg) ROAD
& TRAVEL Magazine (RTM) announced
its fourth annual HEART
STRING Award recipient for the
"most emotionally compelling"
car commercial of the year at its 12th
Annual International
Car of the Year Awards (ICOTY).
A jury of nationally-renowned automotive
journalists selected Dodge Caravan's
"Rooms" as the fourth HEART
STRING recipient, the most emotionally
compelling car commercial to appear on
national television in 2007.
The
tribute, sponsored by ROAD
& TRAVEL Magazine, is designed
to recognize how well automakers connect
cars and consumers based on lifestyle
and the emotional experience during ownership.
Fourteen automakers participated by providing
30-second spots, which were viewed and
voted upon by the ICOTY jury.
The
top finalist commercials were Dodge Caravan’s
“Rooms” by BBDO Detroit, Lincoln
MKZ’s “Runner” by Young
& Rubicam Detroit and Hyundai’s
“Air” by Goodby Silverstein
& Partners, each of which received
recognition at the event.
View
Dodge Caravan's "Rooms."
Learn more about the 2008
ICOTY Awards
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