|
 ROAD
& TRAVEL Magazine
presented its first annual HEART STRING Award on January 8, 2005 at its 2005 International
Car of the Year Awards to honor an automaker and its agency for the most emotionally
compelling car commercial than ran on national television in 2004. The tribute,
sponsored by US
Shell Oil Products and Dolby
Laboratories, is designed to recognize how well automakers connect
cars and consumers based on lifestyle and the emotional experience during ownership. The top three commercials in the
category were Hyundai's Saturday by the Richard Group, Chevy's Soap by Campbell
Ewald, and Ford's Cornfield with Steve McQueen by J. Walter Thompson. And the
winner is:
Ford's
Cornfield with Steve McQueen by
J. Walter Thompson.
| 2005
HEART STRING Sponsors | | |
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