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Volkswagen
Promotes Clean Diesel with Countrywide
Tour
Wish
to go green without the use of battery
power?
Volkswagen
does, and the German automaker is leading
the way through its educational mobile
marketing exhibit on clean diesel and
alternative fuels.
Using
interactive displays and exhibits, Volkswagen's
new Dieselution Tour focuses on current
environmental issues, showcasing advances
in diesel engine technology, design and
performance. The exhibit recently embarked
on a four-month tour, stopping at events
and locations across the United States
including environmental and alternative
fuel festivals, auto shows and even the
2008 Super Bowl.
According
to Stefan Jacoby, CEO of Volkswagen of
America, Inc., the Dieselution Tour's
purpose is to share up-to-date information
regarding fuel advancements and research.
"Volkswagen
of America considers the Dieselution Tour
an important informational resource for
everyone concerned about the environment
and improved fuel economy standards,"
Jacoby said. "This tour aims to change
any outdated perception about diesel technology."
Volkswagen,
the leader in U.S. diesel car sales, is
working to create not only quieter, but
cleaner and more fuel efficient vehicles.
"Once
consumers realize that a clean diesel
alternative can improve their fuel economy
by nearly 35 percent over comparable gasoline
engines, we're confident that many drivers
will visit their local Volkswagen dealerships,"
Jacoby said.
The
Dieselution Tour's main attraction is
a 53-foot-long, double-expandable semi-trailer
with exhibits and interactive displays.
Elements include a video area, Dieselab
with a series of interactive and video
displays, a Diesel Heritage history section,
an interactive quiz feature and more.
The
Dieselution Tour will also feature the
2009 Jetta TDI — Volkswagen's new,
50-state clean diesel offering. The vehicle
is scheduled to go on sale in the United
States by the spring of 2008. Also available
for viewing is a 3.0-liter, V6 TDI Touareg
and Volkswagen's oldest American diesel
— a 1977 Rabbit.
Signifying
Volkswagen's environmental concern, the
Dieselution Tour was certified as CarbonFree
by the renewable energy leader Carbonfund.org.
Volkswagen and Carbonfund.org recently
worked together to succeed in offsetting
one year of carbon emission from each
new Volkswagen sold in the United States
through Jan. 2, 2008. Additionally, Volkswagen
is working with Carbonfund.org to reforest
land in the Lower Mississippi Alluvial
Valley (LMAV) in northern Louisiana, a
wetland ecosystem that had been converted
to farmland.
Learn
more about the Dieselution
Tour or Carbonfund.org.
Source — Volkswagen
of America
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