by
Jessica Howell
Car
maintenance just got easier thanks to OnStar's newest feature,
Vehicle Diagnostics, now standard on all existing OnStar
packages. Offered as a free optional service, Vehicle Diagnostics
provides GM customers with a personalized monthly report
via e-mail that outlines the current condition of several
of their vehicle's key operating systems, suggesting attention
or action if needed.
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EXAMPLE E-MAIL |
The
monthly update will notify owners of the diagnostic status
of their vehicle's engine and transmission system, air bags,
antilock braking system and personal OnStar account. It
will also monitor when the vehicle is due for an oil change,
current mileage and the status of the OnStar subscription
itself.
"Vehicle
Diagnostics makes the customer's life easier," says
Chet Huber, President of OnStar. "It has been very
important and highly valued by our customers, but until
now hasn't been offered in such a convenient form."
OnStar,
which is standard on some 2004 and all 2005 GM vehicles,
has previously had the capability to perform remote diagnostic
check-ups only when requested by a customer. The service
proved useful, averaging about 28,000 requests per month.
Says Huber, "The technology is there and the OnStar
brand is strong enough to handle the extension of this service.
We've been working internally to help us see issues we might
not otherwise see and this is the final result."
In
addition to aiding in warranty costs, the system offers
added value to the vehicle, simplifies setting up service
appointments and has the ability to gauge tire pressure,
an important factor in fuel economy. Another benefit to
the service is the ability to remind customers of a recall
that hasn't been taken care of.
Although
the remote check-up, which is run through OnStar's cellular
based system, cannot predict or diagnose nut and bolt mechanical
issues, it provides an increased sense of safety and can
save time and money in the long run.
"This
is just one more vehicle differentiating tactic," says
Huber of the GM service.
Adds
Mark LaNeve, GMNA Vice President of Vehicle Sales, Service
and Marketing, "OnStar is not a program, it's a philosophy.
We work to increase every second, every minute and every
chance of survival."
OnStar
is still a relatively new addition to the automotive market-place.
Having doubled its priority in the market's eye since last
year, OnStar is working to provide the most benefits possible
to its subscribers. The next step in Vehicle Diagnostics
is to someday be able to reprogram issues in a car wirelessly.
But for the time being, OnStar is working with dealerships
to create a more convenient way for GM customers to take
the best possible care of their car.
Marketing
for the new Vehicle Diagnostic system will be included in
OnStar and GM vehicle advertisements and complement the
GM Total Value Promise.
To
subscribe to OnStar or add Vehicle Diagnostics to your current
OnStar plan at no additional charge, you may visit www.onstar.com
or simply press your vehicle's blue OnStar button. To be
eligible, your vehicle must have a GM Oil Life System, OnStar
Generation 5 or 6 technology and diagnostic capability.
Expect your first report quickly after enrollment and then
every 30 days.
OnStar
packages start at $16.99/mo or $199/yr. Subscription for
the first year is included with the purchase of a new GM
vehicle.
OnStar
Press Release: OnStar
Subscribers Quick to Sign-up for Exclusive Vehicle Diagnostic
Service
About
OnStar
OnStar, a wholly owned subsidiary of General Motors, is
the nation's leading provider of in-vehicle safety, security
and communication services using wireless technology and
the Global Positioning System (GPS) satellite network. OnStar
is available on more than 50 GM models for 2005. By the
end of 2007, OnStar will be a standard feature for GM's
retail customers in the United States and Canada, covering
all segments and prices except for some commercial vehicles.
OnStar safety and security services include automatic notification
of air bag deployment, stolen vehicle location assistance,
emergency services, roadside assistance, remote door unlock,
and GM Goodwrench remote vehicle diagnostics. OnStar Personal
Calling allows drivers to make and receive hands-free, voice-activated
calls from their vehicle. More information about OnStar
can be found at www.onstar.com.
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