GM
to Give Away 1,000 Vehicles
in Promotion
General Motors will be giving away
1,000 vehicles through its Hot Button marketing program, the latest in a line
of ground-breaking marketing initiatives aimed at reaching consumers more effectively.
This first-of-a-kind program features the largest vehicle giveaway in history
in a two month period. Beginning
on Jan. 5, consumers will have an opportunity to win one of 54 different GM vehicles
including HUMMER H2, Cadillac CTS, Pontiac GTO, Saturn VUE, Chevy SSR, Buick Rainier,
Saab 9-3 and GMC Envoy. Consumers have a chance to win simply by visiting their
local participating dealership and pushing the OnStar "Hot Button" in
a specially designated vehicle. There is no test drive or sales pitch required.
They will be told immediately if they are a winner. Details will be mailed home
a few days later. GM
is giving away 1,000 2004 vehicles over the next 56 days with a total value of
the prizes reaching approximately $25 million. To participate in the Hot Button
program, a consumer must be 21 years old, have a valid driver's license, be a
U.S. resident and visit a participating GM dealership. Chances
of winning are about one in 5,500, according to General Motors. Hot
Button can be played in English or Spanish. Official rules are available at www.gm.com/hotbutton.
The site provides consumers with program guidelines, eligible vehicles and a list
of dealerships. The GM Hot Button program ends on Feb. 29. |
