JOQ Day Spa for Men - Look Better & Reduce Stress

We all know that for men, stress is the #1 killer and cause of serious illnesses. News reporters spend too much time telling us what the bad habits are in our lives, and not enough suggestions are being offered on how we can improve our longevity. The old "diet and exercise" plug is usually all you hear.

So what can men do that is fun and good for them? Women for years have been going to hair salons and day spas, not just to look nice, but for relaxation as well. Today, the #1 reason women go to day spas is to de-stress and slow down the aging process. Unfortunately, day spas have long been considered a woman's world and most men don't feel comfortable going to them.

Men have accepted the fact that stress must be controlled, and don't want to die young from a heart attack or stroke. They know that stress can affect their libido, energy level, sleep, sense of well-being, skin and hair, and the rate in which they age. Men are beginning to head to spas for massages and rejuvenating treatments, and now make up 30% of spa revenue in the United States. In Europe, the revenue percentage is even higher.

In September 2004, Atlanta saw it's first day spa open that is devoted entirely to men. Women administer the treatments, but men make up the clientele. JOQ (pronounced "jock") is a 4,000 square foot facility beautifully furnished with a masculine edge; including waterfalls, marble floors, and dark mahogany furniture.

The spa menu is anything but traditional, consisting of treatments such as the JOQ Athlete's Facial, The Spanish Sage and Sea Algae Body Wrap, The Blackstrap Molasses Pedicure, and The Mandarin Orange and Honey Manicure.

JOQ is currently being featured in the E! Entertainment Network show Hollywood & Divine: Beauty Secrets Revealed. Two Atlanta Falcons can also be seen getting their spa treatments at JOQ.

JOQ was also featured on CNN's Weekend Housecalls in April.

The overall response to a day spa that excludes women has been overwhelming. "Women are actually our best customers," says Andy Jones, JOQ Founder and CEO. "They are so happy that they have a better chance of getting their husband or boyfriend in for some much needed spa treatments."

Men are now realizing that they need to take better care of themselves. Corporate execs, as well as athletes, prefer to have well manicured hands, and razor bumps, discoloration, folliculitis and ingrown hairs are no longer just part of being a man. They can be prevented with the right products and treatments.

Spa treatments not only make you look better and reduce stress, they can also slow down the aging process. And now, men are getting their own places.

There is currently no available contact info for this spa.