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Women Believe Regular Car Care is Important
Three
out of four women feel that following the recommended maintenance
schedule for their car is either "extremely important"
or "important," according to findings in a new study
on vehicle maintenance and the female motorist published by the
Automotive Aftermarket Industry Association (AAIA).
"Interestingly,
while 78 percent of female motorists feel strongly about the importance
of regular vehicle maintenance, only 68 percent actually follow
the schedule closely," said Kathleen Schmatz, AAIA president
and CEO. "This demonstrates the need for greater consumer
education to counter the too common misperception that vehicles
don't break down."
Vehicle
Maintenance & The Female Motorist is an exclusive analysis
of the attitudes and perceptions that drive women's behavior regarding
vehicle maintenance and repair. The study provides two sets of
analyses: one representing the entire population of female motorists
and the other comparing and contrasting five sub-groups of female
motorists. The sub-groups include: do-it-for-me (DIFM) Dealer,
do-it-yourself (DIY) Diligent, DIFM Independent, DIFM Procrastinator
and DIY Negligent.
(Source:
Automotive
Aftermarket Industry Association) |
